You went against the grain and didn’t offshore or outsource your customer service and support, and the board raised an eyebrow. But when your in-house service proved to be the key for customer retention in the downturn…
It’s now common knowledge - if you have valuable customers, with a high lifetime value, customer service is a critical competency that cannot be outsourced. It can’t be like calling your cable company!
To deliver exceptional customer service you need to focus completely on your people and your processes. For this you need a partner that is completely accountable to you, for your customer service support software, and hosted call center technology.
It’s very powerful to connect your high value customers with your high value agents. After all, your client has a need that your agent has been especially trained to solve. When successful, this client-agent interaction increases the lifetime value of your customer.
In the past, this hosted call center/ customer service support software capability was out of reach for teams of less than twenty-five and extremely hard to afford for medium sized call centers of less than one hundred agents.
And this is just the beginning.